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| TAMi
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The Total Audience Measurement Index (TAMi) is a ratings system developed by NBC to include new media in the determination of audience size viewership. Below are available ratings for each episode of Heroes.
Season Ratings
| Airdate
| Episode(s)
click "show" for episode data
| Mobile / VOD /
Downloads
| ISV
| Television
| Total
|
| 09/22/08 | The Second Coming /
The Butterfly Effect | 148,671 | 9,081,734 | 24,528,000 | 33,758,405
|
| 09/29/08 | One of Us, One of Them | 71,959 | 4,752,865 | 14,881,000 | 19,705,824
|
| 10/06/08 | I Am Become Death | 62,279 | 4,540,174 | 13,580,000 | 18,182,453
|
| 10/13/08 | Angels and Monsters | 52,332 | 3,818,148 | 12,152,000 | 16,022,480
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| 10/20/08 | Dying of the Light | 27,168 | 2,839,409 | 11,456,000 | 14,322,577
|
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| Season Average
| 72,482
| 5,006,466
| 15,319,400
| 20,398,348
|
|
| Season Total
| 362,409
| 25,032,330
| 76,597,000
| 101,991,739
|
Notes
- TAMi began being published by NBC during Season Three. Unlike Nielson Ratings, TAMi results use running totals that are updated each week. Thus, each ratings point in TAMi is called an exposure.
- TAMi is published weekly in PDF format in the Spotlight section (lower right corner) of the NBC Universal Media Village website.
- The ratings include listings for up to the five latest episodes of each show, and individual viewership numbers in terms of the following:
- Mobile -- total streams of episodes to mobile devises such as cell phones and PDAs
- VOD (Video On Demand) -- total on-demand cable/satellite viewing results as tabulated by Rentrak
- Downloads -- total downloads of episodes combining results from iTunes, Microsoft Zune, Microsoft XBOX and Amazon Unbox
- ISV (Internet Streaming Video) -- total internet viewing of episodes combining results from NBC.com, Hulu.com and NBC Direct
- Television -- total airwave viewership from Nielsen Live + TSV
- The first TAMi release occurred on Wednesday, October 15, 2008, and covered 11 NBC shows.
Trivia
- In the first TAMi release, Heroes surpassed all other covered NBC shows in running totals for the categories of Mobile, VOD, and ISV.
- In the first release, separate viewership numbers were given for the categories of VOD, Mobile and Downloads.
See Also
